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Author: Michael Goodman
Co Author: Michael Goodman
Publication Date: Jan 12 2018
Pages: 16
Report Type: Forecast and Outlook

 TV & Media



Advertising Forecast: Global



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Report Summary:

Overall, global advertising expenditures accounted for 0.74% of Global GDP in 2017 and will achieve a CAGR of 3.7% between 2017 and 2022.

In 2016, global advertising spend was up 4.2%, reaching $532.22 billion. By year-end 2017, it grew to $552.54 billion and will reach $661.33 billion by year-end 2022. Traditional advertising was approximately $345.10 billion in 2017, down 0.4% YoY. Digital advertising was up 12% in 2017, totalling $207.44 billion, accounting for 38% of total ad expenditures. By year-end 2022, global digital advertising will reach $310.95 billion, accounting for 47% of total ad spend.

This report provides detailed forecasts of advertising expenditures by region for 2010 – 2022. Key metrics include ad spend by Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Western Europe
7. Central & Eastern Europe
8. Asia-Pacific
9. Latin America
10. Middle East & Africa
11. Pivot Table
12. Flat File
13. Definitions
14. Methodology
15. How We Can Help You
16. Contacts

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