Digital_MediaTV & Media

TV & Media

Advertising Forecast: Global 2010-2023



Report Summary:

Overall, global advertising expenditures accounted for 0.75% of Global GDP in 2017 and will achieve a CAGR of +3.5% between 2018 and 2023.

In 2017, global advertising spend was up +3.8%, reaching $560.9 Billion. By year-end 2018, it will grow to $583.3 Billion and will reach $691.9 Billion by year-end 2023. Traditional advertising was approximately $353.5 Billion in 2017, down -0.3% YoY. Digital advertising was up +12% in 2017, totaling $207.4 Billion, and accounting for 37% of total ad expenditures. By year-end 2023, global digital advertising will reach $330.4 Billion, accounting for 48% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for North American, Western European, Central & Eastern European, Asia-Pacific, Latin American, Middle Eastern and African regions for the 2010 – 2023 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified and Social.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Western Europe
7. Central & Eastern Europe
8. Asia-Pacific
9. Latin America
10. Middle East & Africa
11. Pivot Table
12. Flat File
13. Definitions
14. Methodology
15. How Can We Help You
16. Contacts

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