Overall, global advertising expenditures will account for 0.75% of global GDP in 2019 and will achieve a CAGR of 4.4% between 2018 and 2025.

In 2019, global advertising spend will be up 4.7% YoY, reaching $632.5 billion and by year-end 2025, it will grow to $813.7 billion. Traditional advertising will be  $338.9 billion in 2019, down 0.6% YoY. In comparison, digital advertising will be up 11.7%, totaling $293.6 billion, accounting for 46% of total global ad spend. By year-end 2025, global digital advertising will reach $470.3 billion, accounting for 52% of total global ad spend.

This database provides in-depth history and forecasts of global advertising expenditures for the 2010 – 2025 time period. Key metrics include ad spend for TV, Print, Radio, Cinema, OOH, Paid Search, Display Advertising, Digital Video, Non-Video, Social Media, Internet Radio (U.S. Only), Podcasting (U.S. Only), and Classified.