Digital_MediaTV & Media

TV & Media

Advertising Forecast: Europe (2010 - 2025)



Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures will account for 0.62% of European GDP in 2019 and will achieve a CAGR of 3.4% between 2018 and 2025.

In 2019, European advertising spend will be up 2.9%, reaching $135.1 billion. By year-end 2025, it will grow to $165.4 billion. Traditional advertising will account for 55% of total ad spend in 2019. Digital advertising will be up nearly 9% in 2019, totaling $65.6 billion, accounting for 45% of total ad expenditures. By year-end 2025, digital advertising in Europe will reach $92.4 billion, accounting for 56% of total ad spend.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Europe
5. Western Europe
6. DEU
7. DNK
8. ESP
9. FIN
10. FRA
11. ITA
12. NOR
13. SUI
14. SWE
15. UK
16. Rest of WE
16. Central & Eastern Europe
17. CZH
18. POL
19. RUS
20. Rest of CEE
21. Pivot Table
22. Flat File
23. Definitions
24. Methodology
25. How Can We Help You
26. Contacts


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