Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). After falling to 0.70% of GDP in 2020 as a result of the COVID-19 pandemic, advertising expenditures rebounded in 2021. accounting for 0.71% of global GDP.

In 2021, global advertising spend was up 14.9% YoY, reaching $681.6B. Of this, the United States (41.8%) and China (12.2%) account for well over half of all ad spend in 2021. By year-end 2022, global advertising expenditures will grow to $742.1B and reach $935.3B by year-end 2027, a CAGR of 4.7% (2022-2027). Traditional advertising (TV, print, radio, cinema, and OOH) continued a slow but steady decline, falling to 42% of total ad spend in 2021. In comparison, digital advertising was up +23% globally in 2021 totaling $396.8B. By year-end 2027, digital advertising will reach $631.6 globally, accounting for 68% of total ad spend.

In addition to global ad spend, this database provides in-depth history and forecasts of advertising expenditures for six regions and 26 countries for the 2010 – 2027 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.