Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: May 06 2022
Pages: 48
Report Type: Forecast and Outlook
TV & Media

Advertising Forecast (2010 - 2027)

Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). After falling to 0.70% of GDP in 2020 as a result of the COVID-19 pandemic, advertising expenditures rebounded in 2021. accounting for 0.71% of global GDP.

In 2021, global advertising spend was up 14.9% YoY, reaching $681.6B. Of this, the United States (41.8%) and China (12.2%) account for well over half of all ad spend in 2021. By year-end 2022, global advertising expenditures will grow to $742.1B and reach $935.3B by year-end 2027, a CAGR of 4.7% (2022-2027). Traditional advertising (TV, print, radio, cinema, and OOH) continued a slow but steady decline, falling to 42% of total ad spend in 2021. In comparison, digital advertising was up +23% globally in 2021 totaling $396.8B. By year-end 2027, digital advertising will reach $631.6 globally, accounting for 68% of total ad spend.

In addition to global ad spend, this database provides in-depth history and forecasts of advertising expenditures for six regions and 26 countries for the 2010 – 2027 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.

Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. CAN
7. USA
8. Latin America
9. ARG
10. BRZ
11. MEX
12. Rest of LATAM
13. EMEA
14. Europe
15. Western Europe
16. DEU
17. DNK
18. ESP
19. FIN
20. FRA
21. ITA
22. NOR
23. SUI
24. SWE
25. UK
26. Rest of WE
27. Central & Eastern Europe
28. CZH
29. POL
30. RUS
31. Rest of CEE
32. Middle East & Africa
33. ISR
34. TUR
35. ZAF
36. Rest of MEA
37. Asia-Pacific
38. AUS
39. CHN
40. IND
41. JPN
42. SKOR
43. Rest of AP
44. Exchange Rate
45. Definitions
46. Methodology
47. How Can We Help You
48. Contacts

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