In 2015, global advertising spend was up 4.0%, surpassing the half trillion mark to reach $535.7 billion. In 2016, it will grow to $559.7 billion and by year-end 2021 reach $678.2 billion. Traditional advertising accounted for 71% of total ad spend globally in 2015. In comparison, digital advertising was up 13.9% in 2015 totaling $157.0 billion, accounting for 29% of total ad expenditures. By year-end 2021 digital advertising will reach $272.8 billion, accounting for 40% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for 23 individual countries, six regions, and globally for the 2010 – 2021 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified, Programmatic, and Social.