Digital_MediaTV & Media

TV & Media

Video Is Hot, But Who Will Win and Lose On The New TV and Video Battlefield

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Report Summary:

The worlds of online video, pay TV and mobile video are now almost fully converged: we are fast approaching the time, long predicted, when any content is available, at any time, on any screen, in any location. In this new competitive landscape, “legacy” TV players like pay TV providers and broadcasters are redefining themselves while disruptive entrants like Netflix and Amazon and new OTT vMVPDs are targeting the traditional TV space. Video consumption and revenues continue to grow overall, but which players will ultimately win the greatest share of the pie?

This webinar presents key highlights from Strategy Analytics’ research on global video and TV markets. It will offer a holistic view of the total revenue picture – subscriptions, advertising, OTT, broadcast, VOD – before addressing which players are likely to be winners and losers. Finally, we discuss the key challenges involved in understanding how an improved understanding of consumer choice and decision processes will help competitors to plan more effectively.

Table of Contents

  • Video consumption continues to grow
  • The rise of small-screen video
  • The transformation of pay TV providers
  • Video industry challenges:
  • Its all about the revenue
  • Mobile video monetization lags behind mobile viewing
  • Key takeaways
  • How can we help you?

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