Digital_MediaTV & Media

    Consumer Demand

    • How are consumers spending their limited time and money?
    • How are connected devices changing the consumption of video, music and games?
    • What impact are changing consumption patterns having on distribution channels?


    • Where will your revenue come from in the future?
    • How large are the markets for OTT video, digital music, and gaming?


    • Who are the key players?
    • How do you compare?
    • How should you respond?

    Emerging Opportunities

    • What are the emerging trends, key developments and critical success factors?
    • How should you segment the market?
    • What impact are new products and services having on the marketplace?

By 2020, more than five billion consumers and businesses worldwide will be connected to the Internet via 20 billion wired and wireless devices. This will result in fundamental changes in the distribution, consumption and monetization of media & entertainment (i.e., movies, TV shows, games and music).

Strategy Analytics' TV & Media Strategies (Digital Media Strategies) service helps companies successfully navigate these turbulent waters by scaling the global transition to new media revenues, quantifying threats to established media companies, identifying opportunities for growth, evaluating the impact of new products and services, and assessing the effect of strategic initiatives by new and existing players in the media & entertainment ecosystem. TMS offers clients an objective, research-driven approach to addressing the central strategic questions facing the media and entertainment industry today.

TMS combines research of pay TV and broadcast services as well as OTT and online video to deliver comprehensive coverage of the entire TV and video landscape, including user, subscriber and revenue metrics across TV (digital, pay, free), VOD (managed SP), and OTT (SVOD, TVOD, AVOD) services, as well as related advertising revenue models.

TMS provides qualitative analysis of the industry, competitive, technology and consumer trends which are shaping the new TV/video ecosystem, including pay TV/OTT convergence, the impact of OTT providers on legacy players, the impact of consumer choice across multiple options, and emerging and evolving technologies which are shaping the industry’s future.

Combined with deep insight into and tracking of other key consumer media sectors, including Music, Video Games and Social Media, TMS is a source of global research on the entire consumer media sector.

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