The Digital Media Dashboard provides a holistic view of the digital media market.
The Digital Media Dashboard (DMD) quantifies the total size of the online and mobile media market for the main media sectors – music, video, television and gaming - across 23 countries. DMD segments the revenue opportunity by consumer and advertiser expenditure and by business model, including sell-thru, rental and subscription. In addition, DMD offers device installed base data for both smartphones and tablets and mobile and fixed internet users, in order to provide clients with addressable market sizing.
Strategy Analytics is the world expert in digital media market sizing, across fixed and mobile networks, and a world leader in device tracking for over ten years. In terms of media evolution we have been analysing the transition to online channels, the promise of mobile channels and the impact of smartphone, tablet and other new consumer electronics devices on media consumption.
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