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TV and Broadband
Broadband Service Provider Performance Benchmarking North America Q4 2010
US Broadband Service Providers (BSPs) added 1.2 million new subscribers to their rolls in the fourth quarter of 2010, for a total of 4 million new customers over the course of the year. This sum is identical to the 2009 number, and is indicative of gradual plateauing of the US fixed broadband market, where household penetration has reached 65%.
Market leader Comcast accounted for over 25% of the net additional subscribers, bringing on 1.058 million new customers over the year. Cablevision likewise saw a bump in its subscriber rolls, due largely to its Q4 acquisition of Bresnan Communications Co. for $1.37 billion. The acquisition, viewed by many as a pricey one, did buy the MSO 200,000+ new subscribers, and roughly a point of market share.
Strategy Analytics anticipates another year of modest growth for the US Broadband market in 2011, punctuated by a gradual decline in DSL compensated for by increases in FTTx and Cable subscribers.
This interactive database summarizes quarterly subscriber growth trends for the 29 leading broadband service providers (BSPs) operating in the United States and Canada. In addition to tracking subscribers, market shares and selected financial metrics, the report also provides operator-level subscriber forecasts for 2011. The report also contains a flat file of all data, allowing clients to create customized pivot tables.