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TV & Media
Global Social Network Market Forecast
Boosted by solid growth in usage and advertising spending across major SNS platforms, including Facebook and Chinese social networking services like QZone and Tencent Weibo, the global social network market continued to show strong growth in 2014. Global social network users surpassed 2 billion users for the first time in 2014, up 1% YoY. This translates to a SNS user penetration rate of 29% among the global population. In 2015 social network users will grow to 2.2 billion, or 31% of the population. By year-end 2019 we expect social network users to reach 2.72 billion and account for 36% of the population. Global social network advertising spending continued to expand at a double digit growth rate (41%) in 2014, totaling over $15.3 billion. Overall, global social network advertising spending accounted for 11% of global digital advertising spend in 2014 (to learn more about the advertising market please see the Digital Media Strategies (DMS) Global Advertising Forecast. We estimate social network advertising spending will grow by 29% in 2015, totaling $24.2 billion. This forecast sizes and forecasts SNS users and ad spending on social networking platforms to 2019. This report provides Strategy Analytics’ outlook for the Global Social Network Market, including country specific data for Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India, Italy, Japan, South Korea, Mexico, Norway, Poland, Russia, South Africa, Spain, Sweden, Turkey, UK and the USA.