Author: Zhaowen Wu


Publication Date: Dec 28 2015


Pages: 18


Report Type: Presentation, PowerPoint



 TV & Media

Examining SVOD Adoption in the U.S., U.K., Germany and France




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Report Summary:

With over half of broadband households in the U.S. subscribing to an SVOD service, SVOD adoption is on the back side of the adoption curve.  In comparison, the SVOD market in Europe is still in its early stages of development, with huge growth potential but also big challenges from a public that is far less used to paying for TV than their U.S. counterparts.

What is each SVOD service’s share of subscribers? Do households typically subscribe to 1 service, 2 services, or more? What combination of services do households subscribe to?This report examines SVOD subscription share in U.S., U.K., Germany and France. It is based on analysis of data from Strategy Analytics’ ConsumerMetrix Survey, in conjunction with company data.



Table of Contents

  1. Introduction
  2. Key Findings
  3. SVOD Adoption Curve
  4. U.S.
  5. U.K.
  6. Germany 
  7. France
  8. Outlook
  9. Analyst Contact


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