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European OTT Video Revenue to Reach $9.25 Billion by Year-End 2018
Despite the ongoing resilience of physical home video in Europe, consumers across the region are consuming more over-the-top (OTT) video than ever before. Continuous broadband expansion, proliferation of connected devices, and the availability and easy access of extensive online video catalogues have proven to be a successful mix for driving OTT video. In this Strategy Analytics Report, we examine the forces driving the growth of European OTT video and break down the markets for ad-supported video, electronic sell-thru, digital rental, and subscription VOD.