Digital_MediaTV & Media

TV & Media

Apple Takes on Spotify with the Launch of Apple Music

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Report Summary:

Strategy Analytics anticipates that there will be a surge in Apple Music users when it first goes live, however, the conversion rate to paid users after the free period expires will be low. Despite this Apple Music is well positioned to surpass current market leader Spotify and put it on pace to achieve its goal of surpassing 100 million subscribers, generating over $1 billion in revenue a month, in the mid to long-term. This Insight examines how this goal is achievable.

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