Digital_MediaTV & Media

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Author: Zhaowen Wu
Publication Date: Oct 29 2015
Pages: 9
 Report Type: Insight, Word

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TV & Media

Alibaba to Buy Chinese Digital Video Provider Youku Tudou



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Report Summary:

On October 16th, Chinese e-commerce giant Alibaba made a bid to buy the shares it doesn’t already own in online video company Youku Tudou for around $3.5 billion, not including Youku’s net cash. With Youku Tudou’s acquisition as the capstone, Alibaba will become a horizontally integrated media & entertainment company, with a full suite of production, distribution and monetization capabilities. This insight examines the motivation driving Alibaba to acquire Youku Tudou and its potential impact on the digital video industry in China.
Table of Contents

  1. Introduction
  2. Alibaba's Digital Entertainment World
  3. Impact on Youku Tudou
  4. Implications for Digital Video Industry in China
  5. Outlook

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