TV & Media

Advertising Forecast: Global 2010 - 2021




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Report Summary:

In 2015, global advertising spend was up 4.0%, surpassing the half trillion mark to reach $535.7 billion. In 2016, it will grow to $559.7 billion and by year-end 2021 reach $678.2 billion. Traditional advertising accounted for 71% of total ad spend globally in 2015. In comparison, digital advertising was up 13.9% in 2015 totaling $157.0 billion, accounting for 29% of total ad expenditures. By year-end 2021 digital advertising will reach $272.8 billion, accounting for 40% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for 23 individual countries, six regions, and globally for the 2010 – 2021 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified, Programmatic, and Social.



Table of Contents

Regions covered include the following:
Global, North America, Europe, Western Europe, Central & Eastern Europe, Asia-Pacific, Caribbean & Latin America, Middle East & Africa  

Countries covered include the following:
Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India, Italy, Japan, South Korea, Mexico, Norway, Poland, Russia, South Africa, Spain, Sweden, Turkey, UK and the USA.

Market segments covered include the following:
Total Ad Spend, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified, Programmatic and Social.




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