• What is the total addressable market of smartphones and tablets?
  • What is the total value of the digital media market?
  • How does digital media spend split by business model: sell-through, rental, subscription and virtual goods?
  • How does digital media spend segment by music, video, and social networking?
  • What is the size of the OTT Video/TV market?
  • How quickly is mobile advertising growing as a share of total digital advertising?

Digital Media Dashboards About Digital Media

The Digital Media Dashboard provides a holistic view of the digital media market.

The Digital Media Dashboard (DMD) quantifies the total size of the online and mobile media market for the main media sectors – music, video, television and gaming - across 23 countries. DMD segments the revenue opportunity by consumer and advertiser expenditure and by business model, including sell-thru, rental and subscription. In addition, DMD offers device installed base data for both smartphones and tablets and mobile and fixed internet users, in order to provide clients with addressable market sizing.

Strategy Analytics is the world expert in digital media market sizing, across fixed and mobile networks, and a world leader in device tracking for over ten years. In terms of media evolution we have been analysing the transition to online channels, the promise of mobile channels and the impact of smartphone, tablet and other new consumer electronics devices on media consumption.

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