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Author: David Watkins
Publication Date: Oct 06 2014
Pages: 14
Report Type: ConsumerMetrix Bulletin
Consumer Surveys
Who Uses Discs DVD and Blu-ray Activity by Segment
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Report Summary:
Sales and rentals of video discs (DVDs and Blu-ray Discs) have been in decline for some years, but they still form an important component within the wider video entertainment industry. It might be assumed that disc usage is lower where adoption of OTT TV and VOD is higher, but our research proves this is not the case. Segments which are most active in multiscreen video and OTT are also still the heaviest users of DVDs and BDs. This Bulletin examines the segments and demographics which buy and rent DVDs and Blu-ray Discs based on our survey of more than 6000 US and European consumers.
Table of Contents
- Introduction
- Key Survey Findings
- How consumers watch TV in the Multiscreen Era
- The market for disc purchase and rental is divided between traditional and emerging viewer segments
- Disc usage is higher than average even when OTT TV and VOD services are widely used
- Disc activity is significantly lower in France and Italy compared to other markets
- Younger age groups are among the highest users of DVDs and Blu-ray Discs
- Overall usage of OTT TV/video is slightly higher than discs, but not for all age groups
- Datatable: DVD and Blu-ray Disc Purchase and Rental by Segment, Age Group and Country
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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