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Author: David Watkins


Publication Date: Sep 23 2013


Pages: 18

Report Type: ConsumerMetrix Bulletin



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Twitter Profile Usage Surges 50 in Two Quarters




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Report Summary:

As Twitter prepares for its IPO our ConsumerMetrix survey suggests a reason for the timing: usage surged by 50% between Q4 2012 and Q2 2013 across our survey regions, and a third of US respondents now claim to use Twitter at least weekly. Not surprisingly given such strong growth, usage has increased in all demographic groups, and we have also seen a levelling of the gender gap which had previously skewed Twitter usage towards male users. This Bulletin presents selected survey findings related to users of Twitter based on a survey of more than 6100 respondents in the US, France, Germany, Italy and the UK.

Table of Contents

    1. Introduction
    2. Key Survey Findings
    3. Usage of Leading Social Networks Q2 2013
    4. Usage of Facebook, Twitter and LinkedIn by Country Q2 2013
    5. Usage Frequency: Twitter, Total Sample Q2 2013
    6. Usage of Twitter by Country Q2 2013
    7. Usage of Twitter by Population Age Groups Q4 2012-Q2 2013
    8. Usage of Twitter by Gender and Working Status Groups Q4 2012-Q2 2013
    9. Usage of Twitter by Education Attained Q4 2012-Q2 2013
    10. Usage of Twitter by Income Group Q4 2012-Q2 2013
    11. Usage of Twitter on Computers, Smartphones, Tablets: Q1 2012-Q2 2013
    12. What Is ConsumerMetrix?
    13. ConsumerMetrix: Survey Methodology
    14. Key Contacts

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