Author: David Mercer


Publication Date: Jan 02 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

TVAV Devices Purchase Intention Index Q4 2012




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Report Summary:

Purchase intentions for TVs have risen for the first time in two years but are still below mid-2011 levels according to our survey of more than 6500 respondents. Blu-ray disc appears to be in trouble as consumers have reduced their buying plans steadily over the past two years, and notably in the US over the past six months. Interest in connected TV players, including Apple TV, has also declined. This Bulletin presents purchase intention data for TV and AV devices across the US and EU4 (Fra, Ger, Ita, UK).

Table of Contents

  • Introduction
  • Key Survey Findings
  • TV/AV Devices: Purchase Intention Index October 2012
  • Device Purchase Intentions 2010-12: TV/AV Devices, Total Sample (US, Fra, Ger, Ita, UK)
  • US: Device Purchase Intentions 2010-12: TV/AV Devices
  • Europe: Device Purchase Intentions 2010-12: TV/AV Devices(Fra, Ger, Ita, UK combined)
  • France: Device Purchase Intentions 2010-12: TV/AV Devices
  • Germany: Device Purchase Intentions 2010-12: TV/AV Devices
  • Italy: Device Purchase Intentions 2010-12: TV/AV Devices
  • UK: Device Purchase Intentions 2010-12: TV/AV Devices
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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