Author: Chirag Upadhyay


Publication Date: Feb 03 2016


Pages: 18


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

TV/AV Devices: Purchase Intention Index Q3 2015




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Report Summary:

Strategy Analytics (Digital Consumer Team) conducted an online survey of consumer electronics purchase intentions. This bulletin presents purchase intention data for TVs, HDTVs, smart/connected TVs, Ultra HD/4K TVs, Blu-ray disc players, connected TV players, Apple TV and other devices across the US and 4 European countries (UK, Germany, France, Italy).

Our latest data shows that the purchase intentions for UHD TV/4K TV  and Connected/Smart TV  devices have increased in the US and European markets. Participants in the US and Italy have shown stronger interest in UHD TV/4K TV and Connected/Smart TV which is the highest since Q3 2012. German consumers’ TV buying intentions have fallen in 2015 to an all time low. Consumers buying intentions for the Blu-ray player, connected TV player and the Apple TV have increased strongly since Q4 2014.



Table of Contents

  • Introduction
  • Key Findings
  • TV & AV Devices Purchase Intention Index September 2015
  • TV & AV Devices Purchase Intention Index Change Dec 2014- Oct 2015
  • TV & AV Devices Purchase Intention 2012- 15: Total Sample (US, UK, Germany, France, Italy)
  • US Consumers TV/AV Device Purchase Intention:2012-2015
  • UK Consumers TV/AV Device Purchase Intention:2012-2015
  • Germany Consumers TV/AV Device Purchase Intention:2012-2015
  • France Consumers TV/AV Device Purchase Intention:2012-2015
  • Italy Consumers TV/AV Device Purchase Intention:2012-2015
  • Why ConsumerMetrix Database?
  • ConsumerMetrix: Survey Methodology
  • Contacts

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