Author: David Watkins

Publication Date: May 30 2012

Pages: 11

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Technology Brand Preferences

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Report Summary:

Samsung is the clear leader in the ConsumerMetrix Technology Brand Preference Index, followed by Sony, HP, Apple and LG. There are significant variations according to geography, age and income demographics. Notably, Apple is vying for top spot with Samsung and Sony in the highest income groups. This Bulletin presents consumer preference rankings for 17 consumer technology brands: Acer, Apple, Asus, Dell, HP, Lenovo, LG, Motorola, Nokia, Panasonic, Philips, RIM (Blackberry), Samsung, Sanyo, Sharp, Sony/SonyEricsson and Toshiba.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Technology Brand Preference Index
  • Brand Preference Index by Country
  • Brand Preference Index by Age Group
  • Brand Preference Index by Income Group
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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