Author: David Watkins

Publication Date: Apr 08 2016

Pages: 17

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Technology Brand Preference Index Q3 2015: Huawei is Most Improved Brand

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Report Summary:

Huawei was the strongest performer in our latest Index in terms of improvement over the previous year. Amazon and Lenovo also performed well.

This Bulletin presents consumer preference rankings for 21 consumer technology brands: Acer, Amazon, Apple, Asus, Dell, Google, HP, Huawei,  Lenovo, LG, Microsoft, Motorola, Nokia, Panasonic, Philips, Blackberry, Samsung, Sanyo, Sharp, Sony and Toshiba, as well as changes in performance over the past three years and demographic analysis, based on a survey of more than 6000 respondents in the US and Europe.

Table of Contents

1.  Introduction
2.  Key Findings
3.  Technology Brand Preference Index Q3 2015
4.  Technology Brand Preference Index: Change from Q3 2015 vs. Q4 2014
5.  Comparing Buyer Profiles: Samsung, Sony and Apple Q3 2015
6.  Technology Brand Preference Index Q3 2015 by Country, Income Group and Age Group
8.  Technology Brand Preference Index Q3 2015 by Country: Relative to Average
9.  Technology Brand Preference Index Q3 2015 by Income Group: Relative to Average
10. Technology Brand Preference Index Q3 2014 by Age Group: Relative to Average
11. Conclusions
12. ConsumerMetrix: Survey Methodology
13. Contacts

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