This report has been removed, please click the menu above to find the latest research from Strategy Analytics.
Author: David Mercer
Publication Date: Jul 10 2013
Pages: 15
Report Type: ConsumerMetrix Bulletin
Consumer Surveys
Technology Brand Preference Index June 2013
Please contact us to discuss pricing
Contact Us
Report Summary:
Over the past half year Sony achieved the biggest improvement in the ConsumerMetrix Technology Brand Preference Index, but Samsung remains in first place. Other strong performers included Toshiba, Blackberry, Lenovo and Asus. The weakest performers have been Motorola, Panasonic, and, surprisingly, Apple, which saw declines in preference in certain key demographics. This Bulletin presents consumer preference rankings for 20 consumer technology brands: Acer, Apple, Asus, Dell, Google, HP, Huawei, Lenovo, LG, Microsoft, Motorola, Nokia, Panasonic, Philips, Blackberry, Samsung, Sanyo, Sharp, Sony and Toshiba, as well as changes in performance over the past year, based on a survey of more than 6100 respondents.
Table of Contents
Introduction
Key Survey Findings
Technology Brand Preference Index And Analysis
Technology Brand Preference Index
Top 4 Brands: Demographic Profiles Compared
Comparing Profiles: Samsung, Sony and Apple
Samsung: Brand Preference Index Profile
Sony: Brand Preference Index Profile
Microsoft: Brand Preference Index Profile
Apple: Brand Preference Index Profile
What Is ConsumerMetrix?
ConsumerMetrix: Survey Methodology
Key Contacts
Get Access
Already a Client?
Log in in to read this document
Become a client
Strategy Analytics is a leader in supporting companies across their planning lifecycle through a range of research solutions - please
contact us to learn more about the benefits of becoming a client.
Buy Report
To add the report to your cart, please
Log in.
Sign-up