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Author: David Mercer


Publication Date: Jul 10 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Technology Brand Preference Index June 2013




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Report Summary:

Over the past half year Sony achieved the biggest improvement in the ConsumerMetrix Technology Brand Preference Index, but Samsung remains in first place. Other strong performers included Toshiba, Blackberry, Lenovo and Asus. The weakest performers have been Motorola, Panasonic, and, surprisingly, Apple, which saw declines in preference in certain key demographics. This Bulletin presents consumer preference rankings for 20 consumer technology brands: Acer, Apple, Asus, Dell, Google, HP, Huawei, Lenovo, LG, Microsoft, Motorola, Nokia, Panasonic, Philips, Blackberry, Samsung, Sanyo, Sharp, Sony and Toshiba, as well as changes in performance over the past year, based on a survey of more than 6100 respondents.

Table of Contents

    Introduction
    Key Survey Findings
    Technology Brand Preference Index And Analysis
    Technology Brand Preference Index
    Top 4 Brands: Demographic Profiles Compared
    Comparing Profiles: Samsung, Sony and Apple
    Samsung: Brand Preference Index Profile
    Sony: Brand Preference Index Profile
    Microsoft: Brand Preference Index Profile
    Apple: Brand Preference Index Profile
    What Is ConsumerMetrix?
    ConsumerMetrix: Survey Methodology
    Key Contacts


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