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Author: David Watkins


Publication Date: Mar 13 2014


Pages: 20

Report Type: ConsumerMetrix Bulletin



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Technology Brand Preference Index Apple Slips Again




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Report Summary:

Apple slipped further down the rankings in the second half of 2013 and was particularly affected by loss of support from its core high income and younger demographics. Meanwhile Chinese brands Huawei and Lenovo, while still a long way behind, made the strongest improvement over the same period, reflecting the impact of the marketing campaigns of both players. This Bulletin presents consumer preference rankings for 21 consumer technology brands: Acer, Amazon, Apple, Asus, Dell, Google, HP, Huawei, Lenovo, LG, Microsoft, Motorola, Nokia, Panasonic, Philips, Blackberry, Samsung, Sanyo, Sharp, Sony and Toshiba, as well as changes in performance over the past two years, based on a survey of more than 6000 respondents.

Table of Contents

    Introduction
    Key Survey Findings
    Technology Brand Preference Index And Analysis
    Technology Brand Preference Index
    Leading Brands: Demographic Profiles Compared
    Comparing Profiles: Samsung, Sony and Apple
    Samsung: Brand Preference Index Profile
    Sony: Brand Preference Index Profile
    Microsoft: Brand Preference Index Profile
    Apple: Brand Preference Index Profile
    Brand Preference Index Q4 2013 By Country, Income Group and Age Group
    Brand Preference Index Q4 2013 By Country: Relative To Average
    Brand Preference Index Q4 2013 By Income Group: Relative To Average
    Brand Preference Index Q4 2013 By Age Group: Relative To Average
    Conclusions
    What Is ConsumerMetrix?
    ConsumerMetrix: Survey MethodologyContacts
    Key Contacts

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