Author: David Watkins

Publication Date: Apr 20 2012

Pages: 15

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Sony TV Brand Profile

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Report Summary:

Sony TV owners tend towards both older and higher income groups than average. They are also more likely to use advanced TV services like DVRs and mobile phone apps. 18% of Sony TV households own a portable Apple Mac computer. This Bulletin presents selected survey findings relating to households which own a Sony brand TV as their main household TV in the US, France, Germany, Italy and the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Sony TV Owners: Age Profile
  • Sony TV Owners: Income Profile
  • Sony TV Owners: Gender Profile
  • Sony TV Owners: Employment Status Profile
  • Sony TV Owners: Technology Ownership Profile
  • Sony TV Owners: Portable Technology Ownership Profile
  • Sony TV Owners: PC Technology Ownership Profile
  • Sony TV Owners: Advanced Video Usage Profile
  • Survey Methodology
  • Key Contacts

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