Author: David Watkins

Publication Date: Apr 29 2013

Pages: 18

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Social Network Profile Who Uses Facebook

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Report Summary:

Facebook’s leadership in social networking shows no sign of waning. It had between three and six times as many frequent users as the next most popular network, Twitter, in each of the five countries included in our survey. Around half the population uses Facebook daily in three countries (US, UK, Italy), and over a third in France and Germany. In contrast to Twitter, however, Facebook’s user base is weighted towards females, and the female bias increased during 2012. And unlike Twitter, Facebook is still primarily accessed via computers, although the importance of tablets and phones is increasing. This Bulletin presents selected survey findings related to users of Facebook based on a survey of more than 6500 respondents in the US, France, Germany, Italy and the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Usage of Leading Social Networks
  • Usage of Facebook, Twitter and LinkedIn by Country
  • Usage Frequency: Twitter, Total Sample
  • Usage of Facebook by Country Usage of Facebook by Population Age Groups
  • Usage of Facebook by Gender and Working Status Groups
  • Usage of Facebook by Education Attained
  • Usage of Facebook by Income Group
  • Usage of Facebook on Computers, Smartphones, Tablets: Mar v. Oct 2012
  • Facebook User Profile
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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