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Author: David Watkins
Publication Date: Aug 16 2013
Pages: 18
Report Type: ConsumerMetrix Bulletin
Consumer Surveys
Social Network Profile Facebook Usage Reaches 75 in the US
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Report Summary:
Facebook usage continued to grow between Q4 2012 and Q2 2013 in every country in our 6000 user survey. Three quarters of US respondents now use Facebook at least weekly and although usage in France and Germany is lower it still reaches more than 50% of respondents. More than half the population uses Facebook at least daily in the US, UK and Italy. Not surprisingly given its reach there are not many wide demographic disparities, although usage amongst older age groups is still markedly lower than younger groups. This Bulletin presents selected survey findings related to users of Facebook based on a survey of more than 6100 respondents in the US, France, Germany, Italy and the UK.
Table of Contents
- Introduction
- Key Survey Findings
- Usage of Leading Social Networks
- Usage of Facebook, Twitter and LinkedIn by Country
- Usage Frequency: Facebook, Total Sample
- Usage of Facebook by Country
- Usage of Facebook by Population Age Groups
- Usage of Facebook by Gender and Working Status Groups
- Usage of Facebook by Education Attained
- Usage of Facebook by Income Group
- Usage of Facebook on Computers, Smartphones, Tablets: Mar v. Oct 2012
- Facebook User Profile
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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