Author: Eric Smith


Publication Date: Apr 05 2017


Pages: 60


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Social Media User Profile Q3 2016




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Report Summary:

Strategy Analytics conducted an online survey of social media usage. This Bulletin presents the results of a survey of over 6000 respondents in the US, France, Germany, Italy and the UK. Extra detail is explored by demographic and by device for Facebook, Twitter, Instagram, LinkedIn, and Snapchat users.

In an average across all countries surveyed, weekly usage of Facebook and Twitter fell from Q3 2015 to Q3 2016 to 68% and 23%, respectively. Conversely, weekly usage of Instagram, LinkedIn, and Snapchat were up during the same period to 20%, 15%, and 13%, respectively. Variations by country, by device used to access social media, and demographics (age, gender, income, education attained, and working status) are examined extensively in this report.


Table of Contents

1. Introduction
2. Key Findings
3. Social Media Network Landscape
    3.1 Usage of Leading Social Networks: July 2016
    3.2 Usage of Facebook, Twitter, LinkedIn, Instagram, Snapchat by Country: July 2016
    3.3 Usage of Facebook, Twitter, LinkedIn, Instagram, Snapchat by Country by Weekly Social Media Users: July 2016 Usage of Social Media on PCs, Smartphones, Tablets: July 2016
    3.4 Know Your Audience: Demographic Profiles Across Major Social Networks in Q3 2016
4. Social Media User Profile by Service
    4.1 Who Still Likes Facebook? – Demographic Trends by Age, Gender, Working Status, Education, Income, Device Usage
    4.2 Has Twitter’s Moment Passed? – Demographic Trends by Age, Gender, Working Status, Education, Income, Device Usage
    4.3 Filtering Instagram’s Users– Demographic Trends by Age, Gender, Working Status, Education, Income, Device Usage
    4.4 Who Are LinkedIn’s Influencers? – Demographic Trends by Age, Gender, Working Status, Education, Income, Device Usage
    4.5 What is Snapchat’s Story? – Demographic Trends by Age, Gender, Working Status, Education, Income, Device Usage
5. Why ConsumerMetrix Database?
6. ConsumerMetrix: Survey Methodology
7. Contacts
 

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