Author: David Watkins

Publication Date: Oct 25 2012

Pages: 12

Report Type: ConsumerMetrix Bulletin

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 Consumer Surveys

Sky Italia Customer Profile

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Report Summary:

High income households are more than three times as likely as average Italian households to use Sky as their TV provider. Sky Italia households are ahead of the average in most emerging behaviours, including Apple device and smartphone ownership, but are below average in usage of social networks. This Bulletin presents selected survey findings relating to households which use Sky as their television provider in Italy.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Sky Italia Households: Income Profile
  • Sky Italia Household Penetration By Income Group
  • Emerging behaviours in Sky Italia Households Compared To All Households
  • Sky Italia Households: Technology Brand Preference
  • Selected Multiscreen Behaviours in Sky Italia households
  • Survey Methodology
  • Key Contacts

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