Author: David Watkins

Publication Date: Mar 25 2013

Pages: 15

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Multiscreen Video Usage in the UK

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Report Summary:

37% of the total and nearly 60% of under 35s in the UK now use internet TV and movie services. The portable computer is still the most popular screen for viewing internet TV but the TV screen is now as likely to be used as the desktop PC. Usage of both tablets and smartphones has grown strongly over the past year. In order to watch internet TV on the TV screen UK consumers are most likely to connect a computer via an HDMI connection. Games consoles are the next most popular option and the PlayStation 3 is the most popular connected TV device overall. This report presents selected data findings from a survey of more than 1000 UK respondents relating to usage of internet TV services on connected multiscreen devices in the UK. Connected TV device rankings include Xbox360, PS3, Apple TV, Wii, and smart TVs from Samsung, Sony, LG, Panasonic.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Internet TV Usage By Country: Oct 2012
  • Internet TV Usage By Age Group: UK, Oct 2012
  • Multiscreen internet TV usage by age group, all respondents: UK
  • Multiscreen internet TV usage by age group, internet TV users:UK
  • Changes in multiscreen usage 2011-2012: UK
  • Multiscreen Internet Video Usage by Device: UK, Oct 2012
  • Connected TV Internet Video Usage by Device: UK, Oct 2012
  • Connected TV Device Usage by Brand: UK, Oct 2012
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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