Author: David Mercer


Publication Date: Apr 04 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



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Multiscreen Video Usage in Italy




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Report Summary:

36% of the total and more than half of the under 35 population in Italy now use internet TV and movie services. The portable computer is the most popular screen in every age group but the TV screen is now used by a third of internet TV users. Smartphones also lead tablets in every age group. The most popular ways to share internet TV content to the TV screen is to connect a PC through an HDMI connection. Samsung smart TVs are clearly the most popular connected TV devices, with games consoles some way behind. This report presents selected data findings from a survey of more than 1000 Italy respondents relating to usage of internet TV services on connected multiscreen devices in Italy. Connected TV device rankings include Xbox360, PS3, Apple TV, Wii, and smart TVs from Samsung, Sony, LG, Philips and Panasonic.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Internet TV Usage By Country: Oct 2012
  • Internet TV Usage By Age Group: Italy, Oct 2012
  • Multiscreen internet TV usage by age group, all respondents: Italy
  • Multiscreen internet TV usage by age group, internet TV users: Italy
  • Changes in multiscreen usage 2011-2012: Italy
  • Multiscreen Internet Video Usage by Device: Italy, Oct 2012
  • Connected TV Internet Video Usage by Device: Italy, Oct2012
  • Connected TV Device Usage by Brand: Italy, Oct 2012
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts


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