Author: David Watkins


Publication Date: Mar 22 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Multiscreen TV Usage in the US




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Report Summary:

More than half of the total and more than three quarters of the under 25 population in the US now use internet TV and movie services. The TV screen is the most popular screen for viewing internet TV overall, followed by portable computers, desktop computers, smartphones and tablets, although tablets have shown the fastest growth over the past year. US consumers are using a variety of ways to watch internet TV and movies on the TV screen, including connecting computers via HDMI, games consoles, dedicated devices and smart TVs. The Xbox 360 is the most popular device, while 9% of connected TV users use a Samsung smart TV. This report presents survey data relating to usage of internet TV services on connected multiscreen devices. Connected TV device rankings include Xbox360, PS3, Roku, Apple TV, Wii, and smart TVs from Samsung, Sony, LG, Panasonic and Vizio.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Internet TV Usage By Country: Oct 2012
  • Internet TV Usage By Age Group: US, Oct 2012
  • Multiscreen internet TV usage by age group, all respondents: US
  • Multiscreen internet TV usage by age group, internet TV users:US
  • Changes in multiscreen usage 2011-2012: US
  • Multiscreen Internet Video Usage by Device: US, Oct 2012
  • Connected TV Internet Video Usage by Device: US, Oct 2012
  • Connected TV Device Usage by Brand: US, Oct 2012
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts


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