Author: David Mercer


Publication Date: Aug 06 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Multiscreen Internet TV Usage in Italy Q2 2013




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Report Summary:

45% of the total and nearly two thirds of the under 35 population in Italy now use internet TV and movie services. The TV screen has surged in popularity over the past two quarters and now leads both portable and desktop PCs as the preferred screen for internet TV viewing. PS3s and Samsung smart TVs are the most popular connected TV devices for internet TV viewing. This report presents selected data findings from a survey of more than 1000 Italy respondents relating to usage of internet TV services on connected multiscreen devices in Italy. Connected TV device rankings include Xbox360, PS3, Apple TV, Wii, and smart TVs from Samsung, Sony, LG, Philips and Panasonic.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Monthly Internet TV Usage By Country: Q2 2013 v. Q4 2012
  • Monthly Internet TV Usage By Age Group: Italy, Q2 2013 v. Q4 2012
  • Changes in multiscreen usage 2011-2013: Italy Respondents
  • Changes in multiscreen usage 2011-2013: Italy Internet TV Users
  • Connected TV Internet Video Usage by Device: Italy, Q2 2013 v. Q4 2013
  • Connected TV Device Usage by Brand: Italy, Q2 2013 v. Q4 2012
  • Multiscreen internet TV usage by age group, all respondents: Italy
  • Multiscreen internet TV usage by age group, internet TV users: Italy
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts


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