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Author: David Watkins
Publication Date: Feb 07 2013
Pages: 12
Report Type: ConsumerMetrix Bulletin
Consumer Surveys
Multi-room Music Systems Ownership and Usage
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Report Summary:
The ability to play the same music in more than one room in the home at the same time is offered by a variety of audio and media distribution systems. Our survey suggests that this capability is present in 20% of German households but less than half this level in the rest of Europe. 7% of Americans claim to be regular users of multi-room music distribution, and usage peaks in the 25-44 age group. iPhone users are more than four times as likely to use multi-room distribution as non-Apple users. This Bulletin presents the results of a survey of more than 6000 respondents in the US, France, Germany, Italy and the UK.
Table of Contents
- Introduction
- Key Survey Findings
- Multi-room Audio Systems – Household Ownership by Country
- Multi-room Music Systems – Personal Usage by Country
- Multi-room Music System Users – Demographic Profile
- Multi-room Music System Users – Income Profile
- Multi-room Music System Usage by Apple and Cloud Media Users
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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