Author: David Watkins

Publication Date: Feb 07 2013

Pages: 12

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Multi-room Music Systems Ownership and Usage

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Report Summary:

The ability to play the same music in more than one room in the home at the same time is offered by a variety of audio and media distribution systems. Our survey suggests that this capability is present in 20% of German households but less than half this level in the rest of Europe. 7% of Americans claim to be regular users of multi-room music distribution, and usage peaks in the 25-44 age group. iPhone users are more than four times as likely to use multi-room distribution as non-Apple users. This Bulletin presents the results of a survey of more than 6000 respondents in the US, France, Germany, Italy and the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Multi-room Audio Systems – Household Ownership by Country
  • Multi-room Music Systems – Personal Usage by Country
  • Multi-room Music System Users – Demographic Profile
  • Multi-room Music System Users – Income Profile
  • Multi-room Music System Usage by Apple and Cloud Media Users
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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