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Author: David Mercer
Publication Date: Aug 01 2012
Pages: 12
Report Type: ConsumerMetrix Bulletin

Consumer Surveys
HP Customer Profile Apple To Overtake HP As Brand Leader
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Report Summary:
HP is the most widespread PC brand in current ownership but may slip to second place behind Apple according to our survey of more than 6000 households across the US and Europe. HP’s user base is middle income and matches closely to the population age profile. This Bulletin presents selected survey findings related to users and potential buyers of HP PCs.
Table of Contents
Introduction
Key Survey Findings
PC Market Shares: Current Brands Owned
HP’s share of PC installed base by country
HP PC Users by Age Group
HP PC Users by Income Group
PC Market Shares: Brand To Be Next Purchased
What Is ConsumerMetrix?
ConsumerMetrix: Survey Methodology
Key Contacts
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