Author: David Mercer


Publication Date: Jan 04 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Home Computing Devices Purchase Intention Index Q4 2012




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Report Summary:

According to our latest survey of more than 6500 households intention to buy home PC and Mac computers has declined significantly in the past six months in the US but remained broadly stable or risen slightly in Europe. Portable PCs and Macs have declined more rapidly than desktops, suggesting an impact from rival personal computing devices such as tablets and e-readers. 6% of consumers say they intend to buy an ultrabook PC during the coming year. This Bulletin presents purchase intention data for home computing devices across the US and EU4 (Fra, Ger, Ita, UK).

Table of Contents

  • Introduction
  • Key Survey Findings
  • Home Computing Devices: Purchase Intention Index October 2012
  • Device Purchase Intentions 2010-12: Home Computing, Total Sample (US, Fra, Ger, Ita, UK)
  • US: Device Purchase Intentions 2010-12: Home Computing
  • Europe: Device Purchase Intentions 2010-12: Home Computing (Fra, Ger, Ita, UK combined)
  • France: Device Purchase Intentions 2010-12: Home Computing
  • Germany: Device Purchase Intentions 2010-12: Home Computing
  • Italy: Device Purchase Intentions 2010-12: Home Computing
  • UK: Device Purchase Intentions 2010-12: Home Computing
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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