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Author: David Mercer


Publication Date: Jul 31 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 Consumer Surveys

Home Computing Devices Purchase Intention Index Q2 2013




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Report Summary:

According to our latest survey of nearly 6200 households intention to buy home PC and Mac computers has increased significantly in the past six months in nearly all regions. The findings contradict the recent decline in global PC sales and may reflect improving consumer confidence and a modest economic upturn. This Bulletin presents purchase intention data for home computing devices across the US and EU4 (Fra, Ger, Ita, UK).

Table of Contents

  • Introduction
  • Key Survey Findings
  • Home Computing Devices: Purchase Intention Index June 2013
  • Device Purchase Intentions 2010-13: Home Computing, Total Sample (US, Fra, Ger, Ita, UK)
  • US: Device Purchase Intentions 2010-13: Home Computing
  • Europe: Device Purchase Intentions 2010-13: Home Computing (Fra, Ger, Ita, UK combined)
  • France: Device Purchase Intentions 2010-13: Home Computing
  • Germany: Device Purchase Intentions 2010-13: Home Computing
  • Italy: Device Purchase Intentions 2010-13: Home Computing
  • UK: Device Purchase Intentions 2010-13: Home Computing
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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