Author: David Mercer

Publication Date: Oct 17 2012

Pages: 13

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

German Multiplay Households DT Leads The Way

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Report Summary:

Compared to France the multiplay service market in Germany is much less mature, with only 30% of our sample taking three or more services from one provider. The market leader is Deutsche Telekom, and while DT’s multiplay customers are less focused on emerging technologies like smartphones, they demonstrate higher satisfaction levels with their television service provider. This Bulletin presents consumer research of multiplay households in Germany.

Table of Contents

  • Introduction
  • Key Survey Findings
  • German Multiplay Service Provider Households
  • Emerging behaviours in Deutsche Telekom and other Triple Play Households
  • German Multiplay Households By Age Group
  • German SPs: Overall Satisfaction in Television Service
  • German SPs: Access to advanced TV services
  • German Multiplay Households: TV Performance Ratings
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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