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Author: David Watkins
Publication Date: Jan 04 2013
Pages: 15
Report Type: ConsumerMetrix Bulletin
Consumer Surveys
Games Consoles Purchase Intention Index Q4 2012
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Report Summary:
According to our latest survey of more than 6500 households intention to buy each of the established TV games consoles has fallen over the past six months. But the Wii U has made a promising start by entering the rankings as the number one home console in terms of purchase intention. Interest in Wii U is strongest in the US, while intention to buy PS3 and Xbox 360 has declined less dramatically than for the existing Wii. This Bulletin presents purchase intention data for Games Consoles devices across the US and EU4 (Fra, Ger, Ita, UK).
Table of Contents
- Introduction
- Key Survey Findings
- Games Consoles Devices: Purchase Intention Index October 2012
- Device Purchase Intentions 2010-12: Games Consoles, Total Sample (US, Fra, Ger, Ita, UK)
- US: Device Purchase Intentions 2010-12: Games Consoles
- Europe: Device Purchase Intentions 2010-12: Games Consoles (Fra, Ger, Ita, UK combined)
- France: Device Purchase Intentions 2010-12: Games Consoles
- Germany: Device Purchase Intentions 2010-12: Games Consoles
- Italy: Device Purchase Intentions 2010-12: Games Consoles
- UK: Device Purchase Intentions 2010-12: Games Consoles
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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