Author: David Mercer


Publication Date: Oct 21 2013


Pages: 13


Report Type: ConsumerMetrix Bulletin



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Focus on Italy Apple Ownership Has Plateaued




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Report Summary:

This bulletin focuses on age demographics from our Italian user survey. The proportion of households owning Apple devices has remained broadly stable at around 50%, and ranges from two thirds in younger demographics to a third in older groups. Table usage is growing rapidly in all age groups, and older people are not as far behind younger respondents in this trend as in some other technologies. This Bulletin presents selected survey findings related to emerging technologies and usage in Italy from Q1 2012 to Q2 2013.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Apple Households in Italy
  • Apple Users in Italy by Age Group
  • Tablet Owning Households in Italy
  • Tablet Users in Italy by Age Group
  • Facebook Users in Italy by Age Group
  • Connected TV Users in Italy by Age Group
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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