Author: David Watkins

Publication Date: Oct 18 2013

Pages: 14

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Focus on Germany Third of Homes Now Own Tablets

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Report Summary:

Our latest bulletin focuses on age demographics from our German user survey. A third of German homes now own at least one iPad or other tablet, and 22% of respondents claim to use a tablet at least weekly. The proportion of households using Apple devices continues to grow, and while Facebook usage overall continues to rise it appears to have levelled off in younger age groups. This Bulletin presents selected survey findings related to emerging technologies and usage in Germany.

Table of Contents

    1. Introduction
    2. Key Survey Findings
    3. Apple Households in Germany
    4. Apple Users in Germany by Age Group
    5. Tablet Owning Households in Germany
    6. Frequent Tablet Users in Germany by Age Group
    7. Smartphone Owning Households in Germany
    8. Frequent Facebook Users in Germany by Age Group
    9. Connected TV Users in Germany by Age Group
    10. What Is ConsumerMetrix?
    11. ConsumerMetrix: Survey Methodology
    12. Key Contacts

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