Author: David Mercer


Publication Date: Oct 04 2012


Pages: 14


Report Type: ConsumerMetrix Bulletin



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Focus on France 58 of Teenagers Are Now Apple Users




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Report Summary:

This week’s bulletin focuses on age demographics from our French user survey. Younger French age groups dominate in most emerging digital behaviours such as Facebook and connected TV, but the peak usage of tablets is currently occurring in the 25-34 demographic, where nearly a quarter of people are now regular tablet users. This Bulletin presents selected survey findings related to emerging technologies and usage in France.

Table of Contents

    Introduction
    Key Survey Findings
    Apple Households in France
    Apple Users in France by Age Group
    Tablet Owning Households in France
    Tablet Users in France by Age Group
    Smartphone Owning Households in France
    Facebook Users in France by Age Group
    Connected TV Users in France by Age Group
    What Is ConsumerMetrix?
    ConsumerMetrix: Survey Methodology
    Key Contacts


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