Author: David Watkins

Publication Date: Sep 13 2012

Pages: 11

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Europes TV Channels Demographic Profiles

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Report Summary:

Audiences for Europe’s pay TV channels typically earn 30% more than those for free-to-air commercial channels. Audiences for public service channels such as BBC1, ARD and France2 tend to be older and slightly more affluent than those for commercial networks. This Bulletin presents demographic profiles by age and income of most important TV channels in each of the four major European markets.

Table of Contents

  • Introduction
  • Key Survey Findings
  • French TV Channels: Demographic Positioning
  • German TV Channels: Demographic Positioning
  • Italian TV Channels: Demographic Positioning
  • UK TV Channels: Demographic Positioning
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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