Author: David Watkins

Publication Date: Feb 18 2013

Pages: 12

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Device User Profile Tablets

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Report Summary:

In preparation for this month’s Mobile World Congress in Barcelona this ConsumerMetrix Bulletin presents key consumer survey and demographic data relating to owners of tablets across the US and four major European markets. Not surprisingly Apple’s iPad dominates the user base as a whole as the single most prominent tablet brand, but Apple does not have a majority of usage in lower income groups. We find that more than a third of upper income householders are now using a tablet at least weekly. Tablet brand loyalty varies considerably with Apple at the high end while Archos has much lower repeat purchase intention. This Bulletin presents findings from a survey of more than 6500 respondents across the US, France, Germany, Italy and the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Tablet Brand Ownership Q3 2012
  • Tablet Usage By Age Group
  • Tablet Usage By Income Group
  • Tablet Usage By iPad/Other Brands By Income Group
  • Tablet Brand Loyalty: Frequent Users
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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