Author: Eric Smith

Publication Date: Mar 11 2016

Pages: 13

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Deutsche Telekom Customer Profile Q3 2015

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Report Summary:

Strategy Analytics conducted an online survey of consumer attitudes toward television and broadband service providers. This Bulletin presents the results of a survey of nearly one thousand respondents in Germany.

We find evidence that Deutsche Telekom’s customer profile is stronger in higher income households, and accordingly, Deutsche Telekom customers are less concerned about household bills than those of its counterparts. Deutsche Telekom customers are more likely to own Apple smartphones and tablets than those of its competitors. Broadband satisfaction levels are higher for Deutsche Telekom customers than the German national average, and Deutsche Telekom customers enjoy some of the highest penetration of advanced Pay TV services in Germany.

Table of Contents

1.  Introduction
2.  Key Findings
3.  Deutsche Telekom: Customers by Age Group
4.  Deutsche Telekom: Customers by Income Group
5.  Deutsche Telekom: Customer Concern over Paying Bills
6.  Deutsche Telekom: Household Ownership of Key Consumer Technologies
8.  German Service Providers: Overall Satisfaction with Broadband
9.  German Service Providers: Pay TV Services Satisfaction
10. German Service Providers: Pay TV Features Penetration
11. Why ConsumerMetrix Database?
12. ConsumerMetrix: Survey Methodology
13. Contacts

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