Author: David Watkins

Publication Date: Sep 20 2012

Pages: 15

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Attitudes to TV Business Models Opposition To Pay TV Is Growing

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Report Summary:

Contrary to the notion that they want to get all content for nothing, young people support the principle of paying for television more than older age groups. We also find that online video users are more positive towards paying for TV. Overall, however, opposition to paying for television has hardened over the past two years: the most significant increase in support for ad- and public-funded TV has been seen in the UK. This Bulletin explores attitudes to pay television based on our survey of more than 6000 respondents across the US, France, Germany, Italy and the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Attitudes towards television funding models
  • Attitudes to TV Business models: 2010-12
  • Changes in free TV support by country: 2010-12
  • Opposition to paying for TV: Five major countries compared
  • Opposition to paying for TV: Attitudes by Age Group
  • Opposition to paying for TV: Attitudes by Income Group
  • Opposition to paying for TV: Attitudes by Economic Circumstances
  • Opposition to paying for TV: Online viewers v. non-viewers
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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