Author: David Mercer

Publication Date: May 24 2012

Pages: 14

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Apple Customer Profile

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Report Summary:

Households with at least one Apple device now comprise 50% of all households across the US and Europe, and 36% of people claim to be regular users of Apple devices. More than half of the student population are now regular Apple users, compared to fewer than one in five retired people. While Apple is the favoured technology brand with Apple users, Samsung, Sony, HP and LG are also preferred brands with this group. This Bulletin presents selected survey findings related to users of Apple devices such as iPods, iPhones, iPads, Apple TV and Apple computers.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Apple Device Penetration in Apple Households
  • Apple devices used by Apple users
  • Apple Users v. Non-Apple Users: Age Profile
  • Apple Users as Share of Population Age Groups
  • Apple Users as Share of Working Status Groups
  • Apple Users: Employment Status Profile
  • Apple Users: Technology Brand Preferences
  • Survey Methodology
  • Key Contacts

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